Project Ara

By Zak Mcjannet

ARA2Project Ara is the code name for a new phone like no other. It has the same concept as the viral video ‘Phone Blocks’, which was about phones being overpriced and and outdated after a short period of time.  The idea of Phone Blocks is that every major phone company, as well as third parties, would use the same base but would design separate components – much like a PC. This would reduce waste and let people decide whether they wanted a bigger camera, battery, etc, making every phone personalised to the user.

ARA1This is where Project Ara, Motorola and Google come in to play.

Motorola has made this vision a reality with Project Ara. As much as it doesn’t have a name yet, many people – including me – eagerly anticipate and count down the hours until we hear the next announcement. We believe that it really will be a game changer in the mobile phone industry.

This entry was posted in News, Science and Technology and tagged , , by . Bookmark the permalink.
Author Image


I’m Kris Scott, co-founder of the AnyThink franchise; I’m 19 years old, I have an interest in filmmaking. I have another interest in Photography, TV Shows, Films and acting as well as Journalism and my all time favourite travel and hope you all enjoy and take interest in what we write and post. Well what I write.

Leave a Reply

Your email address will not be published. Required fields are marked *