By Zak Mcjannet
Project Ara is the code name for a new phone like no other. It has the same concept as the viral video ‘Phone Blocks’, which was about phones being overpriced and and outdated after a short period of time. The idea of Phone Blocks is that every major phone company, as well as third parties, would use the same base but would design separate components – much like a PC. This would reduce waste and let people decide whether they wanted a bigger camera, battery, etc, making every phone personalised to the user.
This is where Project Ara, Motorola and Google come in to play.
Motorola has made this vision a reality with Project Ara. As much as it doesn’t have a name yet, many people – including me – eagerly anticipate and count down the hours until we hear the next announcement. We believe that it really will be a game changer in the mobile phone industry.